How to Get Listings: I Spilled the Listing Secrets with Links That Will Help You!

04 Jan

Wondering how to get listings in today’s market? Don’t have enough seller leads? Don’t sweat it. Some of the most successful Realtors in the country struggled just as hard. Learning their secrets to getting listings can be a game-changer for your career. To help you make the leap and get more listings, I talked to 21 top-producing luxury real estate agents to learn how they got their first listing and how you can keep your funnel filled with seller leads year-round. I also include links to deep-dive resources to learn their strategies and finish up with seven tips from real estate coaches that I personally know.

Here’s what 21 top-producing luxury agents have to say about how to get listings:

1. Talk to Your Neighbors About Real Estate

Where you live right now, speak to people you meet in the lift, at the lobby, at the gym, in the swimming pool, people you meet every day of your life, don't necessarily tell them you want listings or you want buyers, just always redirect your discussion to make them find out one way or the other that you work in the real estate sector.

2. Join a Team as a Junior Agent or Broker Assistant

3. Send Out Just Sold Postcards

4. ‘Skip the Line’ for Exclusive Seller Leads

If you’re just starting out or need more leads, you need to find a way to “skip the line” and get yourself in front of homeowners. One easy way to do it is to buy exclusive seller leads and training from Market Leader. One flat monthly rate gets you a guaranteed number of leads to work every month

5. Master Social Media

“When I was in France, I got my first listing door knocking. I dropped a flier on the door after no one answered the door and I got a call back. Now it’s a little different, we do a combination of the new school and old school. We mail out to the areas that we cover. Approximately 5,000 mailers a month and we do Google pay-per-click mixed with retargeting on social media.”

“If I were you; I would focus on social media a lot more and start with my sphere and make sure I have a strong plan to reach out to them. I would go to the app MCBackUp Pro and export all of my contacts from my phone into a customer relationship manager (CRM).”

6. Show Off Your Real Estate Knowledge in Social Situations

7. Distribute Your Cards in Your Farm Area

Share your knowledge with your farm area with hand-written cards from Addressable. Real estate is about forming relationships. There’s no better way to stand out and get listings than with a hand-written card you send to your farm area. Addressable uses their AI tech to personally hand write each card you send, saving you tons of time while also making you look like the rockstar agent in your community.

8. Focus on Your Mission, Vision & Values First

Make the most of every transaction by building a solid online reputation that incorporates your mission, vision, and values. Check out how Birdeye can help manage your online reviews from past clients so you can stand above the crowd. Build your Google Reviews and more with Birdeye.

9. Find a Great Listing Agent & Ask Them to Mentor You

10. Master the Art of Cold Calling

11. Offer Broker Price Opinions to Neighbors

Offer price opinions to sellers and back it up with statistics. Teach them what it means to lose the Seller's opportunity Window if they don't get some things right during the listing and selling process.

12. Be Persistent

13. Hone Your Elevator Pitch & Check Your Ego at The Door

14. Learn to Promote Yourself

15. Nurture Your Buyers After Closing

The buyers today will become sellers tomorrow, sometimes they would have friends who might be looking to sell, let them refer you.

16. Use Handwritten Flyers, Postcards, or Letters

17. Promote Yourself on Facebook and Instagram

18. Create Case Studies on Improving Deals

19. Work Your Sphere of Influence

How to Get Listings — FAST: Tips

Now that you’ve learned how to get listings using the secret strategies of some of the most successful agents in the country, here are a few proven methods to help you get listings in today’s market.

20. Convert Open House Visitors

While the odds of someone making an offer on the spot at your open house are slim to none, a huge percentage of them are looking to move, which means the house they currently live in will be vacant now, in some cases, your buyers have other properties prior to this one that they are looking to buy, you may not get them to buy this property but you may get them to list their existing ones with you. In order to convert them, have some icebreaker scripts ready to go, and make sure your website has tons of advice for sellers and shows off your marketing chops. A drip campaign promising off-market listings or market reports can be a compelling offer.

27 Open House Ideas That Will Actually Get You Leads

23. Buy More Leads

There’s no way to put this delicately, so I’m just going to say it: The more leads you buy, the more opportunities you have to convert them and get listings. It’s basic math. So get your listing presentation and lead nurturing campaigns ready to go, and up your spend on buyer and seller leads.

24. Buy More Pay-per-Click (PPC) Ads Targeting Homeowners

Homeowners today spend far more time researching the market online, so if you want to get listings fast, target their searches and social media and give them what they’re looking for

5 Clever Real Estate Landing Pages That Actually Convert

25. Learn to Cold Call Expired Listings

Expired listings are a great way to get real estate listings quickly because you already know they want to sell. Half the work is done for you already. That said, cold calling expireds isn’t easy, and you’re going to have to devote at least an hour per day to it if you want to actually get listings. Having great scripts and practicing them is also essential.

26. Convert Rental Customers

If you’re working with rentals, you may not realize that converting them to buyers might be easier than you think. After all, many renters have excellent credit and cash on hand but might not have done the math on how homeownership can save them money, or the benefits of buying in your farm area. You already know they need to move, right?

27. Prospect Relocation Sellers on LinkedIn

While most agents already use LinkedIn to get buyer leads, most don’t do the opposite and try to find sellers. Here’s how to do it: Look for large companies that are relocating from your city and then connect with HR or individual employees on LinkedIn.

28. Pitch Real Estate Investors

I know what you’re thinking: Why would investors need you in a slowing economy? Aren’t you expensive? Well, yes, but even if they have a license, flipping their properties for a decent profit in a down market is going to be a lot more work for them. Make their lives easier by offering your services.

Bonus Tip: Leverage Technology to Lower Your Cost per Lead by 20%

When they learn how expensive seller leads are, many new listing agents get cold feet. Who could blame them? The competition for listings is fiercer than ever, so every penny spent chasing leads counts. That’s why it’s crucial to use a lead generation platform that has the team and experience to bring your cost per lead back down to earth.Trusted by more than 53,000 successful agents, CINC has managed to lower their cost per lead by 20% year-over-year. No small feat when you learn they generate more than 3,000,000 leads per year. So if you want to get serious about getting listings, you need to get serious about your technology. Click below to schedule a demo to learn more about lowering your cost per lead with CINC.Visit CINC

Your Turn

Have a great story about landing your first listing or have some great advice for new agents trying to learn how to get listings? Let me know in the comments

Source; The Close, Property Monitor, Dubai Real Estate Academy

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