The Complete 2023 Real Estate Marketing Calendar & Holiday Guide (+ PDF)
If you want to crush your 2023 business goals, you need to have a solid marketing plan that you will stick to throughout the year. So, I’ve created a real estate marketing calendar and an entire year’s worth of marketing strategy to help you stay on track. I also made sure to include some real estate holiday ideas that you can use to stand out in your market. I’ve laid out a plan of action for each month so that you’ll know exactly which marketing activities you should be focusing on.
I’ve even included additional resources and a few templates to get you started. To get even more templates, download the free PDF below.
January Marketing Focus: Email Marketing
To kick off 2023, start with your email marketing in January. Email marketing gives you the biggest return on your time investment. Before you start generating new leads, warm up the ones you already have sitting in your customer relationship manager (CRM).
If you’re not using a CRM, you might give LionDesk a try.
Start off by cleaning up your CRM and setting up drip campaigns. If you have the bandwidth, also commit to a consistent email newsletter strategy. Share your perspective about the opportunities you see in 2023 in your local market. This content can be repurposed on social media and on your blog.
January Holidays + Hashtags
- Jan 1: New Year’s Day #newyearsday
- Jan 4: National Trivia Day #nationaltriviaday
- Jan 10: Clean Your Desk Day #cleanyourdeskday
- Jan 13: Friday the 13th #fridaythe13th
- Jan 16: Martin Luther King Jr. Day #mlkday
- Jan 21: National Hugging Day #nationalhuggingday
- Jan 24: National Compliment Day #nationalcompliment
February Marketing Focus: Facebook + Instagram
Now that you’ve freshened up your CRM and your email marketing is purring, it’s time to expand your marketing efforts to another channel.
I recommend social media. Specifically, Facebook and Instagram. Clean up your Instagram bio. Choose a brand-new Facebook cover photo.
And simplify your life by choosing three topics you want to post about consistently in 2023. Real estate is one. What else defines you? Your pets? Your family? Your love for running? Commit to these topics on social media.
Bonus points if you use hashtags on Instagram to help you get discovered. If you want to REALLY make your life easier, check out Agent Crate. They create topical content for you every month. They do all the figuring out for you so you can concentrate on the activities you do best. Get Agent Crate’s Facebook & Instagram Templates
February Holidays + Hashtags
- Feb 1: The start of Black History Month
- Feb 2: Groundhog Day #groundhogday
- Feb 9: National Pizza Day #nationalpizzaday
- Feb 13: Galentine’s Day #galentinesday
- Feb 14: Valentine’s Day #valentinesday
- Feb 17: Random Acts of Kindness Day #randomactsofkindnessday
- Feb 20: Love Your Pet Day #loveyourpetday
- Feb 21: Mardi Gras #fattuesday, #mardigras
Get our templates, ideas for what to post, and more details on how to supercharge your marketing mojo with our 2023 Real Estate Marketing Calendar + Holiday Guide
March Marketing Focus: Referral Marketing
The busy season is about to ramp up. That’s why I suggest that now is the time to rev up your referral marketing.
After all, referrals are the #1 way most agents get new clients. Stay in touch with your sphere of influence in an authentic way. Build more social proof as an agent by asking for testimonials and reviews. And revisit your CRM to make sure you have the best emails possible to drive referrals and repeat business. You can also check out the free Referral Network, NuOp, where you can find fellow agents who can refer you. Check Out NuOp’s Free Referral Network
March Holidays + Hashtags
- March 1: The start of Women’s History Month
- March 2: National Unplugging Day #nationalunpluggingday
- March 8: International Women’s Day #womensday
- March 13: Daylight Savings #springforward
- March 17: St. Patrick’s Day #stpatricksday
- March 20: First Day of Spring #springbegins
- March 23: National Puppy Day #nationalpuppyday
To read further, download the Complete Real Estate Marketing Plan and Holiday Guide for Real Estate Brokers in 2023 here:
